Twitter & Its Newest Update – Moments!

Well, Twitter has been on fire for the past few days. With the announcement of Jack Dorsey as its new permanent CEO yesterday (see here), Twitter has yet to stop its momentum. In continuation with its stellar week, Twitter has just released its newest feature, called ‘Moments.’ The newest feature, was initially announced during Twitter’s Q3 Earnings report a few months back – part of “Project Lightning.”

Moments, the best of Twitter in an instant – Madhu Muthukumar – Project Manager, Moments

The tech industry went ablaze as Twitter slowly rolled out the new Moments feature. Here’s a summary of what Moments is according to Twitter’s latest blog:

How it works
Tapping on the new lightning bolt tab on your phone opens a list of Moments that matter now. As new stories emerge throughout the day, we continue to update this list. Looking for more? You can also swipe through to topics including “Entertainment” and “Sports” to find more stories from the past few days.

Engaging with a Moment

  • When you click into a Moment, you’re taken to an introduction with a title and description.
  • Start swiping to dive right into the story, with immersive full-bleed images and autoplaying videos, Vines, and GIFs.
  • A single tap gives you a fuller view of the Tweet, which you can favorite, Retweet, and more. A double tap lets you instantly favorite the Tweet.
  • The progress bar at the bottom indicates how much more each Moment has to offer.
  • Swiping up or down dismisses the Moment and takes you back to the guide.
  • At the end of a Moment, click the share button to Tweet your thoughts, and send it out to your followers.

Following a Moment
Moments are often updated as new information or great Tweets become available. You’ll know a story has been updated since your last view when you see a blue dot in the upper righthand corner of the image associated with the Moment. For stories that update very frequently — like live sporting events or awards shows where it’s critical to know what’s happening minute by minute — you’ll see an option to follow the Moment, which blends the Tweets directly into your timeline. So you can keep track of the latest updates in real time without having to tap back and forth between tabs. When that story ends, so do the Tweets, leaving your timeline just as it was before.

So far, Moments has been nothing short of amazing. I was able to test both the desktop and mobile updates. I really like its features as it’s a quick summary of trending topics that not only show text summaries, but looped vine/gif videos as well :). Currently, it’s only available for U.S users only, but it appears Twitter plans to roll this out globally in due time.

Oh, the best part of Moments, is that they enabled the ability to embed :).

1 Comments on “Twitter & Its Newest Update – Moments!”

  1. Pingback: Twitter’s Newest Television Ad | geeky_yang

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