Twitter Unveiling a New Feature – Not Just Polls????
In case you haven’t heard, Twitter recently started to roll out a new feature for its platform to its users. Before I get into all that, let’s take a few steps back and go over what led to this point. Take a journey back a few weeks, Twitter made a few adjustments with selecting a new permanent CEO, in Jack Dorsey, and management had a few new nominations as well (click here for the announcement). Take Adam Bain for example, as he was appointed the new COO under Dorsey. All in all, everything that went down with the appointment of Jack and his new Executive Team, was nothing short of a fantastic move for Twitter.
Jack Dorsey is Twitter’s new CEO — permanently
OK – so now to the juicy news. As soon as Dorsey took over, the first newest product update to Twitter was, none other than Twitter Moments. If you are fairly new to my blog and/or have just started using Twitter, I’ll be nice and explain what ‘Moments’ are :). The new feature is like a quick blib of the latest trends/news that’s going on in Twitter. From Twitter’s own definition: “Moments helps you find the best of Twitter as easily as tapping an icon – regardless of who you follow. Just visit the new tab called Moments, where you will discover stories unfolding on Twitter.” See below for a screenshot.
So now that you know about ‘Moments’ – what’s next? Well, Twitter also started to “quietly” roll out an additional new feature, called ‘Twitter Polls.’ The feature is exactly as it sounds – Polling that enables users to conduct a questionnaire that stays live for 24 hours to end users. Initially, Twitter only made it available for journalists and press accounts, as they seemed to be soft testing it. However, it wasn’t until just a few days ago, that Twitter officially announced that Polls will be available to EVERYONE (YES!). See below for a brief video on how Polls work.
Coming soon! We’re rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1
— Twitter (@twitter) October 21, 2015
Phew, that was a lot right? You’re probably thinking – “Hey, that’s it RIGHT?” NOPE. Saving the best for last! Today, at 11:30 AM PDT, Chris Sacca, the FIRST to invest in Twitter and an AVID user of the product, “quietly” unveiled a secret new additional product? I put a question mark at the end as I think I saw something similar, but never heard anything “official” from Twitter. But, back to the point, the new feature Sacca has been using today is a new Q&A feature that allows him to respond back to questions asked to him on Twitter via video responses. The new product is unique and sure makes Twitter look even more appealing as a platform that not only curates quick responses, but also as a new tool for marketers. Check out what I mean below (YUP – that’s me asking away):
.@geeky_yang #HeySacca pic.twitter.com/7eRsJoTn4V
— Chris Sacca (@sacca) October 27, 2015
At the end of the day, it’s awesome to see an early investor keep supporting the company they invested in. I’m a HUGE Twitter user, and love seeing the platform continue to innovate and add new features. Let’s hope the momentum continues.