Bye Bye Favorites – Hello ‘Hearts!’

Well, if you haven’t heard by now, Twitter unveiled a brand new update today that involved a signature icon of theirs, ‘Favorites.’ Officially starting today, Twitter will no longer offer its users the ability to ‘Favorite.’ Instead, Favorites are now ‘Hearts’ – also known as ‘Likes.’

Yeah OK – I know what you’re thinking. “WTF LIKES? WHAT ARE THEY FACEBOOK?!” Hold your horses, and let me explain. YES it seems similar to Facebook, but NO – they are not Facebook. Hearts is a new initiative from Twitter to change the way the platform functions. Here’s a direct quote from Twitter on their blog:

We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite– Twitter

Basically, it seems Twitter is trying to do a lot more ever since Jack ‘officially’ became the new permanent CEO. Since then, the platform itself has undergone some major new changes, such as Moments and Polls. With all the new features, the platform itself has been a hot topic over the past few months. It’s become clear (at least in my opinion) that Twitter as a platform wants to begin to reel in new users and shift its focus.

However, with this latest new change, it appears many users are not too ‘thrilled’ with the removal of Favorites. And of course, where do they take out their frustration? ON TWITTER! Actually, I’m not going to lie, when I first saw the change, it was weird. I wasn’t a fan. However, as I started using the “Like” functionality more, it started to grow on me. The ‘Heart’ itself has an animation to you, and it feels more warm. I don’t know, maybe I’m just too big of a Twitter fanatic to see the new feature as negative. What I can tell you is this, it has happened, so DEAL WITH IT. Whether you like it or not, Twitter itself is trying to stand out from the crowd again. I think this is a beginning of series of tests to see how best to improve Twitter not just for current users, but for future users as well.

So, what are you thoughts? Like the new ‘Like’ via Hearts?

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